With all due respect to Cirque Du Soleil, the magnificent stage show that take fantasy dreams and turns them into reality, I have now become accustomed to the Cirque Du Jour. This is the daily circus of what might be staged events of strangeness "Don't Tase me Bro" or strangeness just being played out in real life, like the R-rated soundtrack of OJ retrieving his sports memorabilia, and all of which are almost immediately posted on YouTube.
If Britney's life isn't bizarre enough, literally out of nowhere ESPN Sports announcer Mike Patrick asks viewers watching the Alabama - Georgia football game in tense overtime on national TV, "What is Britney doing with her life." If you really want to know about Britney just watch the Cirque Du Jour productions of the "Leave Britney Alone" guy or the multiple counterparts such the "Leave OJ Alone" guy. I noticed a video link on CNN (Cirque News Network) that the Leave Britney Alone guy now thinks he is star material - well maybe a falling star.
When every bizarre incident is now instantaneously immortalized on YouTube, and then is promptly satirized it leads to me to exclaim "Don't Tube me Bro." I am beginning to realize that a day without OJ (and Britney) is like a day without...the Cirque Du Jour.
In the PR businesses, we need to realize that the old adage of “any press is good press” may not be true anymore. What’s painfully obvious with Britney, OJ, and the internet characters they spawn, is that all of them lack ANY sense of self-awareness, assuming that everyone’s laughing with them when we’re all actually laughing at them. How is your audience connecting with your message? Are you just excited to have people talking ABOUT you, or are you actually aware enough to engage your audience in the conversation about your brand and help shape their perceptions?
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