Originally known simply as “Peak XV,” Mount Everest, at 29,035 feet, offers views from the highest point on earth. In this blog, our leadership team brings you up-to-date and relevant perspectives on industry happenings, what’s in the media and executive insights. Read on, and enjoy the view from the top.

Wednesday, February 13, 2008

Communication + Teamwork = Great Taste

If you ever have the opportunity to dine at one of Ted Turner's restaurants, Ted's Montana Grill, be sure to request the best seat in the house - at the bar on the end in front of the grill and food prep area. My wife and I have found that not only do you get seated much quicker, you get to meet some of most friendly and talented staff in the restaurant business.

Dining while seated at the bar in Ted's Tallahassee location also afforded us the occassion to witness how constant communication and teamwork combined to turn out a great product, in this case great food. Working furiously in a small cramped area with the heat cranking from the grill, steamer, ovens and fryer, this talented team continuously multi-tasked through a variety of orders, each of which was handled in an quick orderly process. To those seated at tables, they just realized it did not take long to get good food served fresh and fast.

What we saw and enjoyed with our meal was an organized team that communicated in normal tones with all of their co-workers and that team members jumped in and helped one another without being asked and without gripping or complaining. We got to be eyewitnesses to working examples of good communication and true teamwork.

A quality product produced in short order through the right recipe of communication and teamwork...add the special touch of fresh strawberry shortcake and you've created satisfied customers.

Saturday, February 9, 2008

Marketing - The time is now!

Like clockwork, when talks of economic resession surface, then discussions begin on shrinking marketing efforts. It is time to dispell the urban legend about marketing budgets and economic elasticity.

If you knew many of your competitors were going to spend less time and effort getting their message out, would you consider it to be a good time to retreat with them? If you were running a marathon and the crowded pack of runners lessen the effort to pace themselves, your best move is to kick it up a notch and move forward - potentially positioning yourself out front.

In running the marathon, every move must be strategic so that no effort is wasted and you position yourself for the best finish. Marketing is no different. Smart efforts, best methods and a strong support team that has weathered the course will produce winning results. If you want to perform like a champion, look at what the marketing champions do during economic downturns.

You won't find the word recession in a glossary of marketing terms. You won't hear many champions talking about a successful strategy for retreat. Marketing - now is the time.