Originally known simply as “Peak XV,” Mount Everest, at 29,035 feet, offers views from the highest point on earth. In this blog, our leadership team brings you up-to-date and relevant perspectives on industry happenings, what’s in the media and executive insights. Read on, and enjoy the view from the top.

Tuesday, September 11, 2007

Are you ready for the climb (and challenges) of your life?

Have you ever faced a challenge and thought that the best bet might be to give up--but the cliché about how “Winners never quit and quitters never win?” won’t stop ringing in your head? Well, my new favorite book finally gives permission to be a quitter; to say “I give up,” cut your losses and know when to fold. Now, before you go celebrate your new found freedom, I recommend that you read The Dip by Seth Godin, a book that is on the New York Times Bestseller List with more than 100,000 copies in print in just one month.


The Dip is a must-read for everyone in business. We have all faced challenges when quitting makes more sense, but our genetic programming keeps us pushing forward–only to find that we would have been better off to cut our losses and walk away. As Godin explains, pushing forward through a challenging situation means understanding the difference between “the dip” and a dead end. It is about knowing when to stick it out, and asking (and analyzing) the tough questions at the right time to get to the top.

“Getting to the top” reminds me of leaders who have learned the art of perserverance, such as Oprah Winfrey. In her recent “What I know for sure” column in the September issue of O, the Oprah Magazine, she writes about a more literal climb to the top of a 3,000 foot mountain in Hawaii.

Oprah observes that mountains always look easier to climb when you are at the base. I couldn’t help but think of our tagline at Moore Consulting Group: “What’s Your Mountain?” More than just a tagline, this question helps guide our approach to client servicing. It is an approach grounded in analyzing the challenges clients are facing, implementing the right communications solutions, and asking the right questions along the way to help them conquer the mountains they face.

With any mountain that is in your way, it’s important to know when to keep climbing and when to realize that the challenge you are trying to conquer may not be the right one. Decisions like these can be difficult, but in the end, it comes down to getting the most out of your time and energy.

No matter what mountains are in front of you, take it from two of the business world’s finest: be sure that there is pleasure in the climb, don’t be afraid to ask difficult questions along they way, and—most importantly—enjoy the view at the top.

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