Originally known simply as “Peak XV,” Mount Everest, at 29,035 feet, offers views from the highest point on earth. In this blog, our leadership team brings you up-to-date and relevant perspectives on industry happenings, what’s in the media and executive insights. Read on, and enjoy the view from the top.

Thursday, January 17, 2008

The Process is the Prize


Today I have the pleasure of speaking to the Florida Association of Professional Lobbyists, imagine the opportunity to talk to a room full of some of the most key influentials in the state. The FAPL Annual Conference in Destin is using a theme of "The Process is the Prize - Preserve It!"

It may quite ironic that I am sharing a presentation on New Media, a process that is so dynamic - there is anything but preservation going in social media. It was mind boggling to research and I learned the depth of information online is quick to overload.

The process of lobbying is worth preserving, although it too is being strongly affected by the influence of new media in advocacy. The rules are changing...daily.

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